Facebook wants your money! FACT! Clearly plenty of people are happy to part with their hard earned cash because they are doing very well indeed.
Not every business needs to advertise IF they have a steady stream of work coming in that meets their needs, but what if you don't? What options do you have open to you to increase your workload, enabling you to leave that 9-5 that you hate or simply grow your business into maybe taking a regular wage. You could spend a portion of each and every single day dropping links in Wedding groups, hoping that someone, anyone, might respond to your call to action to contact you and not pay Facebook a single penny OR you can save yourself a whole heap of time and do it the savvy way, but it will mean parting with a few pounds.
Lets talk about group link dropping for a moment. You look at the number of members in the group, quite a juicy number and decide that it's perfect, there's bound to be some interest in your product or service BUT, the same thought has crossed the other 30 or 40 people who are also advertising in the same group. The group becomes full of links and eventually, couples aren't using the group, they have moved elsewhere because unless they ask they don't WANT to click on your business link.
You have no control over who sees your post in a group and Facebook has taken the decision they are actually not going to show very many people these "spam/sales" posts at all, their community has decided that they don't want to see them and Facebook listened.
What's the other option? You have a tool that you can use to your advantage, to target 2 billion people (please don't actually do that though)! You can be Facebook Savvy and put your product or service slap bang in front of people who are actually looking for wedding services, so why wouldn't you try this?
If you are active on your business page, posting consistently and with quality content, you are going to be getting a nudge here and a bigger nudge there to BOOST your posts. Because they are performing better than "85% percent of posts on your page". You might post from Page Manager on your phone and get a nudge to boost your post as you post it.
But, I want to let you in on a secret, DON'T DO THAT! If you were to follow EVERY single nudge to boost this post and that video, you'd be bankrupt. You should never boost posts just so more people see your content, that's not a business reason BUT these are the very reasons that prompted us to create a bundle that will tell you exactly how YOU can advertise successfully on Facebook.
In our 8 part video series, I am going to show you how to make sure you have the foundations in place on your business page before you start.
I am going to SHOW you how you can create a bespoke audience of YOUR people. How you can spy on them and use other pages' content to YOUR advantage (no you are not going to be stealing content or ideas). I am going to show you the quickest and easiest way to boost any single post on your page from ONE place and it's NOT your business page. Lastly, I am going to show you HOW you know if your created audience is working for you and how you know if you advert is performing well, or if you need to cut your losses and try again. You do NOT need to spend a fortune!
This bundle comes all tied up with a beautiful bow of downloadables and cheat sheets ALL designed to make sure that YOU get the best out of your Facebook advertising, making sure that your social media is working for you and not the other way around!
Where can you find this thing of wonder? Well, you can find this in the shiny new members club right here >>> https://www.weddingbusinesscircle.com/the-members-club
The members club is a place where you can grow your business at your pace supported by your industry peers, our fabulous ambassadors and of course Meghan and I. We have a wealth of Wedding Industry knowledge that we are just waiting to share with you.
See you on the inside!
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