What Social Media platform will work best for my business? This is a question that I hear over and over again, so over in the Wedding Business Circle, our dedicated Facebook group for Wedding business owners, we are going to be taking a look at different platforms and how they can help your business, helping guide you to the ones that will work best for your business.
The question actually has quite a simple answer, it is always where your audience hangs out. However, it's really important to remember that whatever platform you choose as a good fit for your social presence comes with work. Creating a good content strategy that will gain engagement is the key to any social media success for your business and people often behave in different ways on different social platforms, so it's important to understand what works well for some, may not be quite what you need for your business right now.
It can be really easy to go down the path of overwhelm because Sarah down the road said that you should be on EVERYTHING, and Colin said that you MUST be on Insta because that's where everyone hangs these days, whilst Jane is trying to make you do a TikTok video. Take a deep breath and step back from it all, my advice will always be to start with one and master it, then move on to the next if you feel that you are missing out on clientele, but by making a sensible social choice, you will have every opportunity for success.
We will be taking a look at the usual suspects, Facebook and Instagram, but we will also be touching on Pinterest (although this is not a social media platform) Whatsapp, Twitter, Snapchat and Tiktok and discussing ways in which they can help support your marketing or how they may not be the best to market your product or services.
We look forward to sharing all of this valuable business information with you and would love to hear about your success on social media.